Custom Local News is radio news customized and delivered in a package with your local station elements, offering a large market sound. It’s news designed for your core demo. You customize it exactly as you want it.

What We Do

Custom Local News delivers your news. Your radio market is researched to ensure local news targets your core audience. News will be customized exactly as you like it, providing what the major news radio networks cannot...national and local news in the same newscast. Custom Local News delivers your news completely packaged giving you the ability to add a local customized Open/Close… local ad sales sponsorships and/or underwriting. You avoid having to play a national news source and then having to play a local newscast back to back.

How It's Done

Newscasts are written, produced, and delivered completely packaged in your preferred length. A customized newscast is created perfect for your target demo through your local news sources (TV and newspaper websites). Contacts in many markets nationwide are also used for local and regional news sources. All content is re-written avoiding any copyright issues and sent via local emails and FTP. Your news is guaranteed to be there daily.

Advantages

Day to day radio is changing and stations are cutting costs in order to survive the tough economic climate. Custom Local News was founded as a way to sound like a large market radio station…and, at a fraction of the cost. It offers a great alternative to hiring full or part time news staff. It is simply an outsourced News Director. Let's face it, technology affords smart broadcasters the ability to be successful in their markets by downsizing and sounding BIG! Many great sounding stations are using voice and news tracking to save on the bottom line. It works...voice tracked news is here!